The KCBS Helper App — and The Smoke Ring, its monthly paper — is built for one crowd: the people who cook, judge and run KCBS contests. They come here to look up their own scores, scout their rivals and read who won. If you sell to them, this is about as direct as it gets.
You clicked an ad space on The Smoke Ring (2015 annual edition) — it’s highlighted below.
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Three run on every page of the app — every team’s page, every contest’s results, the rankings, the calendar — and four more in The Smoke Ring, on the current edition and every back issue. Every one is sold directly — no ad network, no auction, just you and the person who runs the site. A space can carry more than one sponsor: each page load shows one of them, in turn.
The space you clicked
Every page of the app, straight under the page title
The first thing under the name of the team, contest or ranking a cook came to look up — in view before they have scrolled an inch, on every page of the app.
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Every page of the app, between its sections
Set between the tables and charts people actually read — a team’s results, a contest’s scores, the power rankings — spaced a screen or more apart so each one gets seen.
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Every page of the app, above the footer
The last word on every page, where someone who has read to the bottom is deciding where to go next.
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The Smoke Ring, beside the Perfect 180s
The biggest space in the paper: a full column beside the roll of every perfect 180 scored that month — the part of the page cooks read for their own name. Room for a product, a headline and a real pitch.
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The Smoke Ring, front page, under the lead story
Above the fold, straight under the month’s headline story and beside the top scores of the month. The first thing on the page after the news.
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The Smoke Ring, Section B box scores
Set in the columns of the box scores — the best score in each meat, who showed up, who ran the table — where readers go to check the numbers.
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Both margins of The Smoke Ring
A tall banner either side of the paper that stays in view the whole way down the page, from the headline to the back issues.
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Or write to saucyrossybbq@gmail.com directly.
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