The KCBS Helper App — and The Smoke Ring, its monthly paper — is built for one crowd: the people who cook, judge and run KCBS contests. They come here to look up their own scores, scout their rivals and read who won. If you sell to them, this is about as direct as it gets.
What the site covers (every sanctioned KCBS contest with published results)
Teams on record
38,177
each with a career page
Scored contests
5,485
every category, every place
Results since
2012
every season, to this weekend
States & provinces
83
where the contests ran
Smoke Ring editions
165
one for every month of results
Who it’s built for
Competition teams checking their results, their form and their power ranking — the pitmasters who buy sauce, rub, injection and wood every weekend they cook.
Certified judges following the tables they sit at and the classes coming up.
All of them run in The Smoke Ring, on the current edition and on every back issue, and every one is sold directly — no ad network, no auction, just you and the person who runs the site.
The space you clicked
Half-page panel
The Smoke Ring, beside the Perfect 180s
Size
About 840 × 700 px
Shown on
Desktop, and phones: full width, after the briefs
The biggest space in the paper: a full column beside the roll of every perfect 180 scored that month — the part of the page cooks read for their own name. Room for a product, a headline and a real pitch.